The personality quizzes I wrote for USA Network while at Alloy Marketing & Promotions delighted fans and were heavily promoted through TV spots, banner campaigns and print ads. The "Monk" quiz generated record-breaking interaction stats for USA Network's site, clocking 600,000 visits and 5 million page views. I worked directly with USA to write copy for a total of four quizzes. With each quiz, I was given the topic, i.e. "Are you Shawn or Gus?", "What Breed Are You?", and from there devised over 25 questions and answer choices, working out point values for each that correlated to appropriate quiz results.
